Battle of the Brands: Audi vs. BMW

The easiest way for car manufacturers to market themselves is through TV commercials. Usually, though, they have about 30 seconds with which to cram in all the statistics and impressive stuff about their car that they want you to know. That's not enough time for some friendly (or not) ribbing on the competition.

Billboards, on the other hand, are always there. But, they're only effective if they've got something catchy on them.

Enter Audi, masters of marketing (what new movie doesn't have an Audi in it?). The four circles ad had a new A4 with the tagline: "You're move, BMW"

Bavaria's response across the street? The M3, along with a single word: "Checkmate."



Kind of hard to come back from that, but Audi shifted gears and went with their beast, the R8, along with "Time to check your luxury badge. It may have expired." The only problem I have with this is that Audi chose to go with the R8, their most sport oriented car....




BMW decided they had owned their German counterparts enough, and gave the billboard space to Barneys, the department store. Audi, let's just stick to the Transporter series, shall we?